Premiere: The Marathon

Dear friends of international athletics,

there are still two more years and a few months left until the first starting shot is fired, but this much is already decided: the road races for the 12th IAAF World Championships in Athletics berlin 2009™ will be presented to the spectators along the course and to the worldwide television audience in a very special way. The reporters and commentators will have the opportunity to report in depth on the history and modern aspects of the German capital during the marathon and race walking events. The courses, leading past the most important city monuments, present a veritable city tour through Berlin, awaiting streets lined with its athletics enthusiasts.

The start and finish for all of the races will be at the city´s landmark, the Brandenburg Gate. While the world champions in the walking events will be determined on the grand boulevard Unter den Linden in front of the world-famous Hotel Adlon, the long-distance runners will first run three 10-km loops, entering Potsdamer Platz from the Holocaust Memorial before passing through the international embassy quarters, through the Tiergarten park to the Spree River, on toward the government quarters. The course continues on between the Federal Chancellery and the Reichstag with its great cupola, to the museum island with the Bode Museum, past the Berlin Cathedral and the German Historical Museum, to the boulevard Unter den Linden, and then through the Brandenburg Gate. The fourth, longer loop leads from the museum island further east to Alexanderplatz with its famous television tower, going from there along the established course to the finish.

The television images of the spectators densely lining the impressive course along all of its great sights will help create worldwide enthusiasm and transport the fascination of the marathon around the world.

We are looking forward to sharing this experience with you,

Your BOC 2009

 
New Member of the Board: Senator Dr. Ehrhart Körting
Dr. Ehrhart Körting

Berlin´s Senator for the Interior and for Sport represents a minority in his family: his wife Juliane and their five daughters clearly dominate at home, while they do alsospoil the native Berliner. The attorney and SPD politician, who represents the concerns of the hosting city on the supervisory board of BOC 2009, keeps himself fit through skiing and swimming, just in case.
Dr. Körting grew up in Bad Harzburg and studied law in Berlinand Munich. After working for years as an assessor and as a district attorney, he then advanced to the position of justice in the Federal Administrative Court. At the beginning of his political career, he functioned as town councillor for building and education in the Berlin district of Charlottenburg for six years.Later, in addition to his work as an attorney, he then also led the fraction of his party in the district parliament as deputy chairman.
Dr. Körting was voted twice into the Berlin House of Representatives. Between these times in office, he worked as the vicepresident of the constitutional court and afterwards became the Senator for Justice in his hometown of Berlin. In 2001, the governing mayor appointed him Senator of the Interior, a position that since the 2006 elections also includes responsibilities for the area of sports.

 
Dear Readers,

In coordination with the IAAF and its technical and organisational delegates, every day the BOC 2009 is making further steps in the comprehensive preparations for berlin 2009™. In the last edition of the newsletter, we presented the structure of the organisational committee and its leaders. Currently, the size of the BOC is still quite manageable, but it continues to grow. We would like to present to you the further members of the supervisory board and the full-time staff of Heiner Henze (managing director) and Heinrich Clausen (general secretary). We have already introduced Senator Dr. Ehrhart Körting on the first page, the top representative for the state of Berlin in the supervisory board of the BOC 2009.

 

Rolf Eckrodt – Automobile manager with worldwide supervisory-board experience

Rolf Eckrodt

Born on June 25, 1942, Rolf Eckrodt began life in Gronau, Westphalia near the Dutch border. He began his management career in 1966 in quality control as a mechanical engineer for Daimler-Benz in Stuttgart.

In 1986, the family man achieved the status of head assistant to the management for passenger cars at the most famous German car manufacturer. The following year he moved up to become Director of Worldwide Planning for Products and Production for the passenger car division of Daimler-Benz. He transferred to the Mercedes-Benz passenger car division of Sales and Marketing at the same level in 1990.

Between 1992 and 1996, Eckrodt was president of Mercedes Benz do Brasil in Sao Paulo, before transferring to Berlin to become president and CEO of Adtranz – Daimler-Chrysler Rail Systems. This era was followed by another transfer in 2001, this time far away to Mitsubishi Motors Corporation in Tokyo, with which his parent company was significantly involved. In Japan, Eckrodt became president and CEO of the company before returning to Berlin in 2005 to become chairman of the board of the Berlin Business Development Corporation. That same year, he was appointed to the same position in the Berlin Partner GmbH – Business Development/ Marketing. Rolf Eckrodt has utilised and continues to apply his international experience as the Honorary Consul of Brazil in Germany and as Honorary Consul of Germany in Brazil, as a member of the board of trustees of the German-Brazilian Society, and as president of the Asian Pacific Forum Berlin.

Now the experiences from his supervisory board positions in diverse international companies are being applied for the good of sport in the German capital. The father of two sons is on the supervisory committee of the football club Hertha BSC and is currently active for the 12th World Championships in Athletics berlin 2009™ - for the busy and worldly Rolf Eckrodt now has a seat on the supervisory board of the BOC 2009.

 
MEMBER OF THE SUPERVISORY-BOARD BOC 2009

Professor Dr. Eike Emrich – The sociologist on the supervisory board

Dr. Eike Emrich

Professor Dr. Eike Emrich is vicepresident of the German Athletics Federation for competitive sports and is a member of the supervisory board of the BOC 2009. He studied economics, sociology, and sports science from 1977 to 1984 at the University of Saarland, where he was an assistant to Prof. Dr. Helfer (Sociology of Law) from 1984 to 1988 and where he received his doctorate. Following several years of non-academic work, including a position as head of the Olympic base in Rhineland-Palatinate/Saarland and that as managing director of the State Athletic Federation of Saarland, he finished his post-doctoral work in 1995 at the Johannes Gutenberg University of Mainz. In the year 2000, he took on a professorship for Sports Development at the Johann Wolfgang Goethe University in Frankfurt am Main, transferring to the University of Saarland in 2005, where he now holds a professorship for Sports Sociology and Economics and works in the Centre for Evaluation (CEval).

 

Gerhard Janetzky – Ex-historian, manager, and athletics activist

Gerhard Janetzky

Due to prior experiences, the Berlin native takes his role in the supervisory board very seriously. Janetzky, who was born under Aries skies in 1950, has learned all too well throughout his life what can go wrong in athletics and big events - but also how to foresee difficulties and master them. Maybe it has something to do with his zodiac sign that the expert for trade is sometimes perceived as being somewhat rough around the edges. The former youth champion in Latin American dancing earned his way through his historical studies at the Free University of Berlin as the manager of the famous restaurant "Eierschale" in Berlin. Then there was a change in his career path: the first station was Procter & Gamble. Janetzky served the consumer goods giant so successfully that he soon became the managing director for Switzerland.

From there he went to England to head a branch office of Bertelsmann, and he later chaired the management of the mail-order company, OTTO.
Again in London, England, he left his next trace at the noble department store Harrods, where Janetzky was CEO of Harrods International. Before he was drawn back home, he was able to get the famous football trainer, Kevin Keegan, to coach the then third league Fulham FC, which was purchased by Harrods. Since 2001, he has been the managing partner of an investment and consulting group that bears his name.

The passionate mountaineer, who has a secondary home in Garmisch-Partenkirchen, came to athletics quite by chance. When the ISTAF/LVG, of which he is part owner, was founded in 2002, he was named managing director and thus became the head of the most traditional of all German meetings. Gerhard Janetzky, who enjoys skiing, also functions as the honorary president of the running group LG Nike Berlin.

 

Matthias Reick, MD – A sports medicine expert with organisational talent

Dr. med. Matthias Reick

Matthias Reick completed his medical studies in Giessen and Freiburg, and spent his residency in Charlottesville, Virginia and in Georgetown, Washington, D.C. His doctoral advisor in Breisgau was the famous professor of Sports Medicine, Joseph Keul. Reick, who was born on May 19, 1962, is the father of two daughters and a son. He has had a close connection with the USA since he was 16, after spending a high school year abroad in Michigan in 1978/1979.

This experience abroad was so positive for him that for the following 13 years he volunteered at an international youth exchange programme. Between 1996 and 2002, he was the coordinator of an international sports exchange programme of the YFU (Youth For Understanding) Committee.

The former long-distance runner with a marathon personal best of 2:31 (in Bräunlingen) has been involved in athletics since his youth. He worked as a coach during his school and university studies. The doctor of orthopaedics and sports medicine has had a practice near Bremen together with two doctors of surgery and accident surgery since 1997.

In addition to operating, one of his areas of expertise is sports medicine, especially fitness assessment. Dr. Reick has been president of the Bremen Athletics Association and a member of the competitive sports committee of the State Athletic Federation of Bremen since 1999.

The doctor´s organizational talent was especially in demand during the implementation of the European Cup in 2001 in Bremen. After assisting in securing the event for Bremen, he then served as the acting president of the organisational committee.

 

Monika Nagel – Assistant to the Management

Monika Nagel

Monika Nagel is the ´good spirit´ of the BOC 2009 and one of its first employees. She grew up on the banks of the Danube and learned the hotel trade, and following several years as a reception clerk at a renowned hotel, as partner, she directed one of the most famous guesthouses in Augsburg. Afterwards, she opened a coffee house in Augsburg with her partners, starting a new trend in the city. After gaining additional training and qualifications, she transferred to Berlin to head the management of the executive office of the construction company, Walter Bau, in the year 2000. At the time, the Walter Bau company was in the middle of modernisation work on the Olympic stadium. Following the conclusion of the construction, the BOC was able to get Monika Nagel to join its team. She is the first contact person in the executive office for all questions about berlin 2009™, who either already knows the right answer or who can direct you to the right expert in the organisation team.

 

Sabine Koester – Service Manager

Sabine Koester

The Berlin native, a sports and athletics enthusiast, is responsible for services for all groups involved in berlin 2009™. The dog-lover and former discus-thrower gained her professional experience as manager of customer care at the APA company group and later as the hospitality manager at the Volvo Ocean Race, before becoming head of organisation for ISTAF in 2001. Before joining the BOC 2009 in 2006, Sabine Koester was active as project manager for the Deutsche Leichtathletik Projekt- und Promotion GmbH (DLP), the marketing company of the German Athletics Association (DLV). Any questions or problems in the areas of services and logistics for the BOC 2009, such as transportation, accreditation, or accommodations, land on her desk to be solved.

 

Gabriele Thiele – Sports Director

Gabriele Thiele

Gabriele Thiele, the German Athletics Association (DLV) expert for the technical implementation of the events at the 12th IAAF World Championships, is all about athletics. However, she had to terminate her university studies in sport and her own athletic career due to a torn Achilles tendon and, instead, worked with young talents in the State Athletics Federation in her hometown Berlin. For a while, the wife of the former national sprinter coach headed the offices for TV Wattenscheid, one of the most successful German athletics clubs, before transferring to the DLV. For many years, the lover of classical music worked in the areas of youth, teaching, and development, before she took over responsibility for the organisation of the events. The DLV allocated her to the BOC as a specialist for berlin 2009™.

 

Laurens Lipperheide – Marketing Director

Laurens Lipperheide

The married father of twins came to the BOC from Europe´s largest sports marketing agency, Sportfive. Following his university studies in his hometown at the Free University of Berlin and at the French Grande Ecole ESCP-EAP European School of Management, with years of study in Oxford and London, Madrid and Paris, the multi-lingual Lipperheide worked for NIKE as the marketing manager for basketball, where he developed and implemented strategies for sales, promotion, events, and advertising. With a degree in business management, he was also responsible for the brand, product, and price policies for the category ´basketball´ in Germany. One important focus during his time with NIKE was making the contact and creating a contract with Dirk Nowitzki, which in turn accelerated his way into the NBA. Following a term as a consultant at the advertising agency Springer & Jacoby and a period of self-employment as an adept marketing consultant (including finding partners and doing marketing for the ATP Tennis Masters in 2003 in Hamburg), Lipperheide joined Sportfive. There the hobby diver worked on the national and international marketing and sponsoring of Bundesliga football clubs, the World Championships in Beach Volleyball in 2005 in Berlin, and on the men´s and women´s World Championships in Handball in 2005. His responsibilities at the BOC include all aspects of marketing, including communications, sales, and hospitality.

 

Gregor Neumann – Administration Manager

Gregor Neumann

The BOC financial expert has always been involved in sports. The married father of a son is a threetime Bavarian champion in pole vault and was even crowned senior world champion. The former tennis player also was a successful decathlete. Born near the Swiss border in 1965, he received training as a banker before going to the University of California-Irvine to study management sciences. Additional training as a facility manager and software consultant rounded off his education. He began his career in Berlin, where he now returned as a numbers specialist following stints in building management with the international company Rentokil and with two software companies.

 

Björn Meyburg – Communications Manager

Björn Meyburg

It seemed as if his career as a trained banker was already presaged until the man from Stade in Lower Saxony decided to change course and follow his dream of a career in sports marketing. He then received a master´s degree in sports management, graduating with the best mark. Both during and after his studies, Björn Meyburg gathered diverse practical and important experience in the field of sports marketing. In addition to his work abroad in a regional sports association in New Zealand and as a volunteer in the organisations committee for the Olympic Games in Athens 2004, he worked in the department of retail marketing and communications for adidas-Salomon AG in Herzogenaurach. The former track athlete continues to live out his enthusiasm for sports - from badminton to table tennis to mountain biking and speed skating, he is involved in a wide repertoire of sports activities. His responsibilities with the BOC 2009 include the entire sphere of communications, including advertising, corporate identity, public relations, publications, Internet, and merchandising.

 

Kai Björn Apelt – Volunteer Manager

Kai Björn Apelt

With training and studies in sales and business management, Kai Apelt first worked as a project controller at the VW subsidiary, gedas. He got his athletic know-how at the tradition-steeped football clubs Fortuna Düsseldorf, VfB Stuttgart, and 1. FC Union Berlin. At the latter, he served as branch manager and later as managing director. Following his work as manager of the company World of Fitness, Kai Apelt, who enjoys jogging and water and winter sports, came to Berlin to join the organising committee for the Football World Cup in 2006 in the main venue of his hometown Berlin, where he was responsible for the local volunteer programme. Consequentially, the family father was hired by the BOC as an expert for this task for berlin 2009™.
About 3,500 volunteers will be needed to assist in carrying out the World Championships in Athletics. To select them, applications from candidates not only from Germany but also from around the world must be reviewed and evaluated. Kai Apelt has already recruited the first volunteers in the capital, who have been active in diverse promotional activities of the BOC.

 

Karlbernd Bögemann – IT-Manager

Karlbernd Bögemann

Motorcycling and hang gliding are the hobbies of the computer expert from Lower Saxony, who also stays fit playing volleyball and bike riding. Following additional training as a network administrator, Karlbernd Bögemann worked for four years on the island of Ruegen, before returning to his city of preference, Berlin, to work for the BOC 2009. This levelheaded northern German is responsible for keeping the communication technology in working order for the organisation headquarters, which will soon be expanding. In its final phase, more than 50 employees will be relying on Bögemann to keep the network running and to handle the flow of data.
The future employees will be able to get to work the minute they start, as all three levels of the BOC headquarters at Adlerplatz were providently fully equipped with modern communication technology. Currently, only the bottom floor is in use, but by the end of next year all of the workspaces will be filled. The IT expert will then simply have to allocate and activate the respective connections.

v.i.S.d.P.: BOC 2009 GmbH Hanns-Braun-Str./ Adlerplatz
D-14053 Berlin
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